CHARLES MARLOW

Luxury real estate in Deià, Mallorca

THE CHALLENGE

 

Charles Marlow & Bros, a luxury real estate agency in Mallorca, were looking for a PPC partner that could understand their target market and use their expertise in Google Ads to help them to drive high quality traffic to their website. They hired Enable as a small, hands-on agency that could maximise their return on investment and use PPC to generate good quality leads to help them grow their business.

THE APPROACH

 

Given the nature of Charles Marlow’s business, the key feature of our approach was to focus on the high end of the market to ensure that we brought in only the highest quality traffic. This was achieved by targeting qualified, long-tail keywords, and by carefully designing ad copy to match as closely as possible to the brand values whilst resonating with the target audience. Over the past 2 years we have developed this strategy further, and have grown the campaigns internationally by following the same formula, which has produced some excellent results for the client.

THE RESULTS

 

Since we began working with Charles Marlow, our Google Ads campaigns have supplied a consistent flow of good quality leads within their target CPA. This has enabled the client to grow their business, setting up an office in Ibiza and expanding into the rentals market, and we continue to work with them to ensure that each of their business units receives a steady stream of enquiries.

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Increase In Leads

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DECREASE IN CPA

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ACCOUNT GROWTH

WHAT THEY SAID

We have been using Enable for a number of years to manage our online marketing. Google Ads has been the number one driver of traffic to our website & ultimately the source of our best leads. So to know this is continuously being monitored, analysed and managed to such a high standard has been a fundamental part of our business success. Highly recommend their services to anyone looking to get the most out of their advertising spend.

Patrick Hill - Charles Marlow

 

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PHONE

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