Scratch & Patch.
Pet insurance for cats & dogs
The Challenge.
Scratch & Patch had been running their PPC campaigns in house and had seen good results from both Google Ads and Facebook Ads, however they had reached the stage where to achieve scale they needed to bring in an agency with the expertise required to help them reach their targets. They brought in Enable to help them grow the accounts at a profitable level to ensure that they hit their goals for 2021.
What We Did.
On taking over the Scratch & Patch account, we identified a number of unprofitable areas, and quickly scaled back on these, resulting in an almost immediate improvement in performance. After 3 months, we were able to improve ROAS considerably, and develop more streamlined campaigns across Google Ads, YouTube & Facebook to put Scratch & Patch in a strong position to grow the accounts further. Onwards & upwards!
What They Said.
“We're quite early in the relationship, but the key things we love about Enable is their pro-activity. Identifying the quick-wins within our account and making necessary changes to benefit from them within a couple of days. From experience not all agencies - particularly larger, less nimble ones - are able to do this so quickly.”