Online Proofreading Course
Having recently launched their online proofreading course, Proofreading Academy were looking for a PPC agency to work closely with them to help them grow the business over the medium term. They hired Enable and together we set challenging CPA targets as well as ambitious growth targets for the business over the first 12 months.
As the initial campaign budget was fairly limited, we first created highly targeted search campaigns in order to generate qualified click traffic, coupled with some aggressive remarketing campaigns with special offers for new customers. As the campaigns proved successful, we began building out some top of funnel awareness campaigns to supplement the conversion focused campaigns. We also implemented detailed demographic bid modifiers as well as time of day & day of week modifiers based on the conversion data we gathered, which enabled us to further improve ROAS.
Since launching the Proofreading Academy campaigns we have seen consistent growth in sign ups and in revenue generated. The business has continued to grow steadily through 2019 with Google Ads remaining the primary source of sign ups. We have recently expanded the campaigns into the US and Australia, and are looking to expand globally in 2020.
INCREASE IN SIGN UPS
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1-45 Durham St, Vauxhall,
London, SE11 5JH
020 3286 3742